Trade Show Staff Training Course

Choosing to attend a trade show is a significant investment for any business. Preparation is crucial. It’s better not to attend a trade fair than to arrive unprepared. Every individual in your booth is a representative for your brand; ensure they are prepared. Before entering the convention center, most trade show participants establish a list of individuals they want to see; make sure you’re on that list.

Our Trade Show personnel Training course will provide your personnel with the tools they need to succeed. A successful trade exhibition will help your business on several ways. The most fundamental figure is that closing a transaction based on a trade show lead can cost half as much as closing one received via any other means. Get your employees trained and go to that trade exhibition!

INR 199 / USD 10

Module 1

Pre-Show Preparation
Prepare for Physical Issues
Developing a Great Elevator Speech
Setting up a Schedule
Connect with Attendees
Knowledge Check

Module 2

Booth Characteristics and Set-Up (I)
Stand Out
Create a Booth Manual/Checklist
Technology
Scout a High Traffic Area
Knowledge Check

Module 3

Booth Characteristics and Set-up (II)
Signage
Match Your Brand
Private Area
Focus on a Message
Knowledge Check

Module 4

During the Show (I)
Company Objectives
Highlighting Your Product
Do Something Memorable
Social Media
Knowledge Check

Module 5

During the Show (II)
Classic Do’s and Don’ts
Gamification
Walk the Floor
Keep the Distractions Away
Knowledge Check

Module 6

Qualifying Visitors
Know the Answer
Engage with Qualifying Questions
Body Language
Listening Skills
Knowledge Check

Module 7

Engaging the Right People
Prospects
Time Wasters (Catch and Release)
Press
Competitiors
Knowledge Check

Module 8

The Rules of Engagement (I)
Start With an Open-Ended Question
Record all Prospect Information
Be Specific with Your Message
Get a Commitment
Knowledge Check

Module 9

Rules of Engagement (II)
Having a Welcoming Environment
The Dos and Don’ts of Business Cards
Observational Skills
When Not in the Booth
Knowledge Check

Module 10

After the Show
Review Information and Rank Your Leads
Follow Up with Your Leads
Send Information Promptly
Lessons Learned
Knowledge Check

Assessment

Post-Test