Prospecting and Lead Generation Course

Prospecting and lead generation is the process of establishing connections that may lead to a sale or other good outcome. Leads can originate from a variety of sources or endeavors, such as the Internet, personal recommendations, phone calls made by telemarketers, commercials, events, and the purchase of lists of possible clients. This fantastic workshop makes it easier to organize these and other events.

Our Prospecting and Lead Generation session will help your participants understand the importance of developing a fundamental set of sales abilities. By monitoring and observing how people interact and viewing things in a new perspective, your participants will enhance practically every area of their sales plan.

INR 199 / USD 10

Module 1

Prospecting
Make it a Priority
Identify Your Ideal Prospect
Choose Prospecting Methods
Make It a Habit
Knowledge Check

Module 2

Traditional Marketing Methods
Cold Calling
Direct Mail
Trade Shows
Networking
Knowledge Check

Module 3

New Marketing Methods
Social Networking
Search Engine Marketing
Email Marketing
Display Advertising
Knowledge Check

Module 4

Generating New Leads
Become a Brand
Webinars
Blogs
Engaging Video
Knowledge Check

Module 5

Avoid Common Lead Generation Mistakes
Limiting Channels
Failure to Provide Value
Failure to Connect
Failure to Try
Knowledge Check

Module 6

Educate Prospects
Content Creation
Stand Out from the Competition
Fill Customer Needs
Always Deliver on Promises
Knowledge Check

Module 7

The Pipeline
Contact
Meet
Propose
Close
Knowledge Check

Module 8

Follow-up Communication
Know Your Leads
Move Quickly
Know How to Respond
Set Future Meetings
Knowledge Check

Module 9

Track Activity
Use the Appropriate Tools
Assess Your Advertising Sources
Record Information About Leads
Assess ROI
Knowledge Check

Module 10

Create Customers
Develop Relationships
Show Genuine Interest
Be Professional
Show Reliability and Integrity
Knowledge Check

Assessment

Post-Test