Social Media in the Workplace Course

We are inundated with social media invites and updates. Web-based communication icons such as Twitter, Facebook, YouTube, and LinkedIn have dominated how we engage with one another. People feel compelled to be constantly updated. It has become a time eater, and businesses are becoming increasingly aware of the impact it can have on productivity. People enjoy sharing, but they must understand what is appropriate to share and what should not be shared.

Understanding social media is about communicating in the correct way. We are beginning to communicate more electronically than face to face. SMS (texting) has gradually overtaken phone conversations. Social media channels are becoming the primary means of communication.

INR 199 / USD 10

Module 1

The Basics of Social Media
Building Online Communities
User Created Content
Information Sharing
Communication Tools
Social Media Platforms
Knowledge Check

Module 2

Types of Social Media
Social Networking
Photo Sharing
Video Sharing
Blogging
Interactive Media
Knowledge Check

Module 3

Social Media Policy Elements
Adhering to Company Values
What Can and Cannot Be Shared
Nothing Offensive
Rules on Soliciting and Personal Posts
Legal and Ethic Specifications
Knowledge Check

Module 4

Managing Your Policy
Make Your Policy a Living Document
Choosing an Information Officer
Updates and Revisions
Change Management
New Hire Orientation
Knowledge Check

Module 5

Launching a Successful Strategy (I)
Setting Goals
Let Common Sense Guide You
Be Respectful
Consistent Image and Voice
Pause Before You Post
Knowledge Check

Module 6

Launching a Successful Strategy (II)
Be Honest and Transparent
Stay Real
Proper Grammar and Spelling
Anger Posts
Avoid Criticizing the Competition
Knowledge Check

Module 7

Safe Security Practices
Password Protection
Importance of Monitoring
Keep Information Confidential
Protecting Intellectual Property
Manage Your Privacy Settings
Knowledge Check

Module 8

Benefits of Social Media
Increases Brand Awareness
Builds Customer Loyalty
Speed and Flexibility in Communication
Two Way Communications
Social Recruitment
Knowledge Check

Module 9

The Pitfalls of Social Media
Cyberbullying
Group Think
Trolling
Permanent Posts
Digital Distractions
Knowledge Check

Module 10

Listen to Your Customers
Tips for Listening
Value in Feedback
Increases Their Happiness
Improves Your Brand
Improves Product Development
Knowledge Check

Assessment

Post-Test